Chad's spot for various thoughts, musings, poetry, ideas and whatnot

Saturday, November 17, 2007

Just a short rant here.

The lastest set of Hyundai Christmas commercials just fries my hinder. I want to go beat an ad executive. I want to flog someone at Hyundai for greenlighting the ads. I want to chastize the networks who sold the time. I might even want to berate and speak sharply to the actors who participated in this atrocity. OK, maybe atrocity is too strong a word better reserved for ethnic cleansing and Lou Dobbs' political speeches/editorial posts but the ads are an affront in my mind.

I understand that not everyone wants to celebrate Christmas. There are those who would rather think of the season in terms of some non-Christian framework and I have no problem with them doing that. Never-the-less, I don't know anyone who generally thinks it' a good idea to associate this time of year, when we're all trying our best to think good thoughts, focus on our and others better nature and give the idea of peace and good will more than a passing glance, with stupidity.

Yet, in my eyes, that's what Hyundai's "Duh" ad campaign does. It's just offensive to me. Downright offensive. Car commercials are annoying anyways with their, "If you really loved that special someone, you'd drop $30,000 on a big shiny example of conspicuous consumption," but this goes that extra mile towards abject crassness. I get the point, "Buying a Hyundai is so obviously the right choice that you'd be dumb not to do it," but that's not the message a company should associate with this time of year. If you want to do it around New Years' Day or following while people are striving to do the better thing, OK; but don't dress folks up in some parody of a church choir and have them mock traditional carols by singing them with the single word, "Duh."

Hyundai, if any of your execs are reading this (and Lord knows they should be-it being the fount of wisdom that it is) know one thing. I'm going to be looking at buying a car in the the not too distant future. Your vehicles were on the "to be considered list". I'll now not be doing business with your company. I no longer care that you've been building factories here in the south bringing much need jobs to a region hit hard by the loss of manufacturing jobs to overseas outsourcing. All I'm going to remember is your stupid ad campaign and it's absolute tastelessness.

That is all, you may now return to your regularly scheduled programming.

The Physicist   Link Me    |

Comments:

The best one of all (I forget which idiotic song it is) is where the guy looks like he's supposed to be a Wiseman carrying a lamb. Jesus would have bitch-slapped him.

# posted by  Anonymous : 11:30 PM

 

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